"You've got…Tweets"

http://www.faqs.org/periodicals/201002/1988430831.html

We have found from this article that social media is more than just a simple communication. It is the bridge to your digital island, which provides a business impact. The use of social media can greatly expand a business and its name through four major outlets: Twitter, Facebook, LinkedIn, and blogging.

Twitter is a straight forward "microblog" that provides access to upwards of 44.5 million users whether or not they follow your Twitter feed. Reaching this many users is done through "Re-Tweeting." Such a site can expand a company's name and following at exponential rates.

Facebook is similar to twitter but has a more community-like feel to it. Through the process of "friending" and accepting, a real connection between people is created. This type of social media provides a company's consumers with a more personal connection with a business and generates loyalty to said business.

LinkedIn is a more narrow media than both Facebook and Twitter. It is a more work oriented site where professionals go to connect to one another and share ideas on discussions boards. LinkedIn is unlikely to directly provide more  traffic/visitors/revenue. However, it will indirectly provide recognition amognst professionals.

Blogging is not like any of the other three medias. It is highly established and provides users with a flexibility of reading it whenever they choose. Also, it provides a great deall of interactivity between users and businesses.

With the knowledge of these four media types, we have found that this article proves that you must be consistent and persistant in the world of social media.