The book "MySpace for dummies” written by Ryan Hupfer describes how MySpace social media portal is used by number of organisations to promote and market their products.
The book is also a guide to getting started with MySpace. It explains how to open an account and set up your profile, customize your page, start a blog, showcase your skills, sell, buy and market, stay in touch by bulletins, e-mails, profile comments and lots more.
One of the chapters examines the concept of online social-network marketing. It indicates the pros and cons of marketing on MySpace and gives an advice how to manage the audience and measure MySpace marketing success.
There are examples of companies such as Dell and Honda which engaged in MySpace marketing. As a result, the companies are becoming more conscious about their offerings. On MySpace customers provide feedback and support to the company’s products as well as they express they worries and concerns.
The book offers practical advice on marketing the "MySpace way". This can be expressed using a quote from the text: You (the business) must be prepared not only to market to the community, but also to become a living, breathing member of it. It means that you have to be all-year long active member to make your profile two-way communication with its customers.
To great extent MySpace influenced the way marketers create their marketing strategies. Real-world marketing is slowly translated into MySpace marketing which is much cheaper and more powerful tool at the same time. In order to achieve that companies employee staff specialized in communities around big social media portals.
MySpace audience may not be right for every business, but for those who find their target market on MySpace, you can create more loyal fans than anywhere else. All you have to do is to maintain this trust and support.
Example: "X-Men: The Last Stand" managed to gain 50 000 friends within few hours presence on MySpace. This took place before even the movie was released. By the time the film opened, it made more than 102 million dollars in domestic ticket sales.
The book and its examples are a useful resource for organisations which are willing to increase competitive advantage and be successful.
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