YOUTUBE
The channels website is made in colours and symbols that were used to promote Turku 2011 campaign. The channel consists of 155 videos of different themes.
Unfortunately the channel has been seen only 7768 times so far. This could be due to the fact that it doesn’t appeal much towards international audience. Most of videos are posted in Finnish.
One of videos which has been posted in English reached over 18 000 viewers. It is the most popular video of the channel. In contrast Finnish videos have on average 500 views each.
The channel could increase the number of viewers by using Finnish language as spoken and supporting every video with English subtitles.
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