FACEBOOK
Looking through their Facebook page the majority of their wall posts and links are in Finnish so it means that for a foreigner, like myself, I feel alienated and uninvolved in their site. However, there is a link to their web page which can be translated into English. Their videos by "Live2011" are also all described in Finnish.
They have a photo album containing images of the city of Turku, Logomo which is being used for activities and events, a concert they held in Helsinki and another album for the artwork/logo they are using to represent the Capital of Culture. This is useful for potential customers as it allows them to view the highlights of the city and also become aware of events and activities that are being held.
They display their promotional video which is the advertisement for the Turku 2011 Capital of Culture. This contains images of Turku city and also things associated with Turku. It also uses the colour scheme that has been used throughout their marketing campaign.
The discussion board that they have is mostly in Finnish, with only one in the English language. There is also a link to another Facebook page which is no longer running.
Surprisingly only 16,822 people like their page so they maybe need to advertise the fact that they are using social media sites like Facebook because these pages may contain more up-to-date information and also give visitors a chance to discuss the events and activities that are taking place. However it appears that they do have a very active presence on their page as there are updates almost everyday.
Their likes and interests (networks) include:
-Turku Art Gallery
- Waino Aaltosen Museum
- Pécs2010 European Capital of Culture
- Tallin 2011 European Capital of Culture
- City of Turku
- World Design Capital 2012 Helsinki
By having connections with these pages it allows them to benchmark ideas that will hopefully help them develop and improve their website and how they are carrying out things.
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